About
Kayley Worsley is a Yorkshire-based senior PR professional and former Business Editor with more than 16 years' experience.
As a former journalist, I never miss a deadline, am detail orientated and have an extensive network of contacts.
Predominately working with corporate clients, cultural organisations and charities, I have a background spanning healthcare, travel and retail.
I work with organisations and businesses of all sizes and prides itself on working collaboratively with like-minded clients, becoming a trusted member of the extended team to target the right audiences and generate fantastic results.
I am happy to work with clients on one-off projects as well as longer term retainers. Underpinning my work is a drive to create purposeful, meaningful communications activity which builds, protects and enhances reputations.
Services
Solid strategic know-how and integrity underpin my approach. I work to align every strand of work to your objectives and values, in turn generating impactful results and outcomes.
From setting the strategy to implementation, I am passionate about enhancing and protecting reputation alongside identifying and influencing your desired audiences.
Content Creation
Media and Stakeholder Relations
Media and Stakeholder Relations
I love crafting copy which helps you to communicate in a way that captures and holds attention.
My expertise spans thought leadership, white papers, press releases, blogs, newsletters, organisational key messages, editorial and much more.
I have the ability to interpret complex subjects and re-purpose in an engaging way.
Media and Stakeholder Relations
Media and Stakeholder Relations
Media and Stakeholder Relations
Expertise in consistently sharing compelling stories which reach the right people to deliver results.
You may want to heighten profile, win new business or influence key stakeholders. Whatever the objective, I will work with you to fully understand what 'excellent' looks like and then take every step to make that a reality.
Crisis Management
Media and Stakeholder Relations
Crisis Management
With an extensive background in reputation management, I am able to give professional, honest and practical advice at all stages of a crisis.
My prepared and proactive approach means you can trust me to handle the most sensitive of topics.
Testimonials
Kate Brindley, Director at South Yorkshire Mayoral Combined Authority
Kate Brindley, Director at South Yorkshire Mayoral Combined Authority
Kate Brindley, Director at South Yorkshire Mayoral Combined Authority
“Kayley delivered an exceptional media and stakeholder relations campaign, alongside excellent content creation, to launch and run our South Yorkshire Cultural and Creative Industries Network. She is creative and flexible, providing regular strategic advice as well as generating fantastic copy and in-depth evaluation of outcomes. Her approach enabled us to onboard ambassadors and attract hundreds of creative practitioners to events, all aimed at boosting the creative sector across the region. Kayley also hosted a successful workshop for us and we are working together to build on the success of the initial project.”
Kate Hainsworth, CEO at Leeds Community Foundation
Kate Brindley, Director at South Yorkshire Mayoral Combined Authority
Kate Brindley, Director at South Yorkshire Mayoral Combined Authority
“We’ve worked with Kayley for the last 18 months on a range of strategic projects to amplify our voice and communicate our offer effectively. She’s professional, creative, well connected and a valued part of our extended team. Kayley goes above and beyond to deliver exceptional work, which adds real value to our organisation; evaluating at key milestones to tailor activity which delivers results.”
Sam Newton, Co-founder at Gravitate Accounting
Kate Brindley, Director at South Yorkshire Mayoral Combined Authority
Sam Newton, Co-founder at Gravitate Accounting
“As a scale-up firm wanting to reach new audiences and share our growth story, Kayley understands where and how we can reach the right people to support our objectives. While we’ve been working together, she has written several quality pieces of content including opinion editorials and has successfully placed stories in regional media. Kayley is supportive and understands the media landscape, advising on the topics we can confidentially comment on. We can trust her to deliver fantastic results time and time again.”
Nina Sawetz, MD at Future PR
Leigh Greenwood, MD at Evergreen PR
Sam Newton, Co-founder at Gravitate Accounting
"Kayley is an outstanding PR. It's extremely difficult to find senior level PRs who not only deliver results, but deliver them on time. Her understanding of the media agenda and ability to take the initiative on projects are both rare qualities, allowing those who work with her to completely trust in her ability to provide outstanding consultancy. I would recommend Kayley in an instant."
Leigh Greenwood, MD at Evergreen PR
Leigh Greenwood, MD at Evergreen PR
Leigh Greenwood, MD at Evergreen PR
"I've been lucky enough to work with Kayley for more than a year delivering multi-channel communications for a major health organisation. She is strategic, versatile and driven and has been an integral part of the success we have been able to achieve for our client, which included a 40% uptick in our key outcome measure for our latest campaign. Whether its research and planning, producing documents and copy such as white papers, press releases, newsletters and blog posts or managing key relationships with journalists and stakeholders, Kayley approaches things with conviction and focus. I'd definitely recommend her!"
Contact
Want to find out more? Please do get in touch to organise a 30 minute introductory consultation to see how we can work together. Alternatively, simply drop me a message outlining what you're looking for and I'll get back to you as soon as possible.
Registered company number: 13100626
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